Online shopping has taken the retail industry by storm. This has forced the traditional physical stores to upgrade their business operations, so they can have a competitive edge in the market. Since the advent of mobile devices such as tablets and smartphones, these gadgets have become part and parcel of our daily lives. Mobile consumers are seeking a personalized and impressive brand experience. Consumers are making use of the smartphones to research about a specific product that they are interested in, read consumer reviews that have been posted in various platforms and make the decision on whether to purchase the product or not.
Research has indicated that when a retailer does not offer a satisfactory mobile gateway to their consumers, those consumers will not be willing to purchase a product from the store through any other medium. To rivet potential customers and retain the existing ones, the brick-and-mortar stores will be forced to ensure that their mobile presence is engaging and pleasing. Big tech companies are now developing mobile applications that consumers can use to shop. For instance, Google launched the Google Wallet which consumers can use to make mobile payments in their retail of choice. In this article, we are going to highlight the impact of mobile technology on the retail industry.
Omni-channel consumer experience
Consumers today have the expectation that the retailer of their choice will have their relationship history. This is regardless of whether the retail company chooses to use a call center, a mobile presence, a physical store or even boasts a significant presence on the internet. Customers also expect a flawless and seamless flow of their past purchasing information from one channel to the next. For example, if a customer has a wish list on their tablet or smartphone, the same catalogue must be made available to their friend. This is regardless of whether the friend will be browsing the retailer’s website or not. Retailers must share the right information with consumers at the right time, so they can win the hearts of more customers. This way, business will increase its market share and volume of sales.
Inventory management and order completion
The unconnected information’s sources across the supply chain must be excluded to overhaul the store operations and sustain an Omni-channel consumer brand experience. A business can gain the trust of consumers if they can provide better trading gratification and experiences consistently. Business organizations have taken on the integration of top-notch technologies such as NFC, M2M, Beacon and many others in their business environment. Any business that will integrate mobile-based technology into their operations is sure to reap a lot of benefits.
These retail shops are also known as temporary physical stores and have become very popular in the 21st century. There many online businesses that are generating wide profit margins without investing in any form of a physical shop. Retailers are now using open pop-ups and online retailing to set up a personalized interaction with their consumers. Pop-up retail shops are essential in helping businesses target an audience in a specific location while reaping the advantages of seasonal sales.